Cardi B Fashion Nova Tank Tops

Cardi B's ode to Christian Louboutins, "Bodak Yellow," was her breakthrough unmarried. But terminal night, when she fabricated her official foray into fashion, shoes were a non-gene. Instead, Cardi teamed up with the viral brand Style Nova to launch her first wear collection. Featuring pleather, crushed velvet, and plaid suits inspired past Clueless, a picture show that anybody seems to be copying lately, the line didn't continue auction until midnight Pacific time. Yet all 82 pieces sold out in minutes.

Every bit beloved every bit Cardi B is, she doesn't deserve all the credit for the line's success. Fashion Nova, which retail veteran Richard Saghian started in 2016 in Los Angeles, has become a wildly sought-after brand in contempo years thanks largely to Instagram. Influencers such as Teyana Taylor, Blac Chyna, Christina Milian, and Kylie Jenner are just a few of the long line of celebs who accept posted images of themselves on social media wearing the fast-fashion brand — taking Fashion Nova from relative obscurity to massive popularity.

The retailer at present has nigh 14 million followers on Instagram, making it the nearly popular fashion brand, by some estimates. Last yr, Google reported that Way Nova fell into its 5 nigh-searched fashion brands, with Gucci, Louis Vuitton, Supreme, and Chanel rounding out the listing. But Fashion Nova, Saghian told Women's Wear Daily in February, made the achievement sans track shows, traditional advertising, or SEO tricks. (Saghian also has a tendency to avert press interviews, meaning social media has well-nigh single-handedly propelled his company to fame.) And at Midweek night's launch of the Fashion Nova 10 Cardi Collection, plenty of rich and famous influencers turned out, including Khloe Kardashian, NeNe Leakes, Chanel Iman, Iggy Azalea, and Noah Cyrus.

The idea that Style Nova would have a Hollywood following likely seemed unimaginable when it began 12 years ago as a brick-and-mortar store in the Panorama Mall in working-form Panorama City, California. (The Fashion Nova website went live in 2013.) Today, the company has five brick-and-mortar stores in the Los Angeles area, but it has never really left backside its humble roots. It may count reality stars, dazzler moguls, and actresses amid its fans, merely the prices remain in reach of the general public; most are under $l.

Rapper Cardi B has launched a clothing line with Fashion Nova. — Cardi B in a *Clueless*-inspired suit at the Manner Nova 10 Cardi B launch.

And the bodycon styles are a stark contrast from the prairie-fashion dresses that keep turning upwardly in high-fashion collections. At that place's a reason for this: Way Nova'south website states that information technology considers the customer the "star" of its styles rather than the dress. So the offerings, which include everything from sparkly bodysuits to sparkly hip-hugging dresses, serve to show off the wearer's frame. Plus, unlike the high-manner world, where sparse is always in, Fashion Nova has found a following amidst women with wider hips and bigger butts. In 2016, the make became even more than inclusive when it introduced a plus-size drove, Fashion Nova Curve, with styles upwards to size 3X.

(In her single "She Bad," Cardi B explains how the cutting of Fashion Nova clothes is 1 reason she prefers it. She says, "I could buy designer, but this Fashion Nova fit.")

The company may be relatively inexpensive and body-positive, simply it has still faced controversy. Information technology's fielded dozens of complaints about delayed shipping, which Saghian told WWD accept since been resolved. Its store credit-simply return policy has also upset some customers.

And the fact that the retailer has channeled success through Instagram is no accident: Saghian admits to paying celebrities to post pictures of themselves wearing the brand. Cardi B specifically has said she'due south received every bit much equally $20,000 monthly to wearable Fashion Nova. And in 2016, Saghian began paying Kylie Jenner to wear clothing from the label, he told the Cut. This has led to big business for Fashion Nova, considering that a Kylie Jenner post tin reportedly generate $50,000 in sales, Saghian estimated during his Cutting interview. While he has non publicly released the company's revenues, Saghian told WWD that Fashion Nova grew by 600 pct last year alone.

Saghian's marketing savvy has helped the brand become arguably the almost influential on Instagram, but he has credited celebrities similar Cardi B with giving Mode Nova the ultimate cred with the cool kids.

"We were doing well before Cardi, but she definitely gave usa some legitimacy," he told WWD. "She is 1 of our favorite partners because when she talks nearly Fashion Nova, she speaks from the heart."

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